10 things that makes Apple successful

10 Things that makes apple successful

It’s interesting, Apple claims to have served billion applications to it’s iPod Touch/iPhone customers, in just 9 months. That’s huge! and surely a successful business strategy. Considering that several apps on the store actually cost money, ranging from $0.99 to $9.99, and yet there are even pricier ones at around $14 – $20+.  That’s sizeable revenue, both for Apple and the developers. So what is it that makes Apple so successful? Why is it, that this one company does so well doing, what they are doing, while others have been struggling just to keep up, let alone innovate.

Apple definitely has the edge when it comes down to innovation (Disclaimer: I personally use the iPhone, and just can’t get over the possibilities of the product. I am sure even Apple, might have surprised itself, with the possibilities of it’s own product).

These are a few things, in my opinion, where Apple has got the equation correct.

1. Innovation – Allow innovation within the organization, you will be pleasantly surprised to discover the creative pool within your own company.

2. Encourage Creativity – Creativity will give you the edge over competition.

3. Research and Development – Most businesses don’t invest much in research and development. That’s where they get it wrong.

4. Invest in Usability – It’s pretty simple, if users face difficulty using your product, they are going to stop using it, doesn’t matter how innovative the product is.

5. Invest in your EMPLOYEE – Really! Investing (monetarily and emotionally) in your employee, encourages them to stretch beyond the boundaries, they develop a sense of ownership towards the company and it’s products. It’s pretty simple, they grow, you grow! I think that is the most simplest, yet the most powerful formula for any successful business.

6. Marketing – “The amount you spend on marketing is not directly proportional to your success”, Your aim should be to spend just enough to get the wheels moving, let the product and it’s users do the rest. Of course, you’ll need to have a good product for that.

7. Know your product well – If Apple didn’t know their iPhone/iPod well, they probably would have never been able to dig into this goldmine. Most importantly, make sure each employee in your organization understands the product, after all, they are your evangelist.

8. Know your target audience and then target them well – If your a mobile company and think everybody using a mobile is your target audience, you should quit right now. Apple, understands this well, they know what market group will appreciate their product  (and in turn be employed for them, for free!) even after paying a premium for it. They’ve always targeted their product towards this niche audience. This create a desire among the less deserving (thats, how they’ll make you feel). An yearning that changes the “want” to a “need”, and then you just got to have it. The strategy seem right out of the Bible! and it work brilliantly.

9. Price your product correctly – It’s important to price your product correctly. One might wonder, if it was a smart thing for Apple to sell the iPhone at a premium price. Wouldn’t they have higher sales, had they priced the phone at a lower price point? When you develop a product that users love, you can be assured of loyalty. However, when something is too common and easily available, it also runs the risk of loosing it’s value. For Apple, with a great product at hand, it was also important to strategically ensure the product doesn’t loose its uniqueness.

10. Lastly, Involve your (potential & current) Customers & Communities – Organization are finally realizing how important it is to involve the customer in further developing, improving and extending the product. They are the ones who will use your product and decide it’s fate, so why not let them have a say on the product development and the direction it should go, the Internet is full of examples. Bottom-line, let your customers help your business to grow.

  • samuel ramball

    Hi,

    Great article!!! Though read only by relevant circle. Your approach should be (I believe) for the whole of global IT and common field. Even to the very core of the common man. Leave your calling card also to Blue chips. Anyway what is the response you are getting?

    • Your feedback is much appreciated.

      Surely, will look at the angle suggested. Response is okay. still need to popularize the site though, since I have just redeveloped it.. and had not been writing earlier..

  • samuel ramball

    Hi,

    Great article!!! Though read only by relevant circle. Your approach should be (I believe) for the whole of global IT and common field. Even to the very core of the common man. Leave your calling card also to Blue chips. Anyway what is the response you are getting?

    • Your feedback is much appreciated.

      Surely, will look at the angle suggested. Response is okay. still need to popularize the site though, since I have just redeveloped it.. and had not been writing earlier..

  • Anand Kumar G

    Good Article!!! gone through all the 10 points, this is the right way to go in Branding you organisation in the industry to taste Success.

    Thanks & Regards,
    Anand Kumar
    Co-Founder & MD
    Shilo Solutions (HR Business Solutions)
    Bangalore India

  • Anand Kumar G

    Good Article!!! gone through all the 10 points, this is the right way to go in Branding you organisation in the industry to taste Success.

    Thanks & Regards,
    Anand Kumar
    Co-Founder & MD
    Shilo Solutions (HR Business Solutions)
    Bangalore India

    • Thanks for your feedback Anand.
      Regards,
      Jonah.

  • Nora

    Thank you for your insightful post!

  • Nora

    Thank you for your insightful post!

  • KrisBelucci

    Original post by mattusmaximus

  • KrisBelucci

    Original post by mattusmaximus

  • Betty Boop Checks

    Nice list. I bought a Mac when they first came out (128K!) and always thought they were far better than any PC. Don’t even get me started on how cool the ipod touch is 🙂

  • Betty Boop Checks

    Nice list. I bought a Mac when they first came out (128K!) and always thought they were far better than any PC. Don’t even get me started on how cool the ipod touch is 🙂

  • AndrewBoldman

    da best. Keep it going! Thank you

  • AndrewBoldman

    da best. Keep it going! Thank you

  • Plantronics 320

    Hi,

    Have you heard anything about Steve Job’s health? I knew he took a medical leave but haven’t been able to find out anything. I hope he will be OK.

    Thanks!

  • Plantronics 320

    Hi,

    Have you heard anything about Steve Job’s health? I knew he took a medical leave but haven’t been able to find out anything. I hope he will be OK.

    Thanks!

  • Electronics

    I definitely agree that Apple is an innovative company. I’m considering buying a Mac myself, currently 🙂

  • Electronics

    I definitely agree that Apple is an innovative company. I’m considering buying a Mac myself, currently 🙂

  • Electronic Drum Kits

    Apple is a very successful company. This is a great list, thanks 🙂

  • Electronic Drum Kits

    Apple is a very successful company. This is a great list, thanks 🙂

  • Richard J McPhalrin

    Hi,
    well written article, I think our views on
    10 things that makes Apple successful   differ a little however you put foward some good points

    Thanks

  • Richard J McPhalrin

    Hi,
    well written article, I think our views on
    10 things that makes Apple successful   differ a little however you put foward some good points

    Thanks

  • Ritesh

    This are very convincing oints – good analysis. I would like to ask one question, who would you credit the success of iPhone to?

    • In my opinion the credit goes to apples R&D department, it’s a result of efficient product design, emphasis on usability, efficient interface design and product scalability,no doubt that optimization of technology has been Apple’s core competency. Users do not hesitate to by good products, even if it mean paying a premium, I am a user of the iPhone myself, and honestly still floored by it’s capabilities and scalable architecture. Good design can seldom be narrowed down to one individual, it’s usually a case of a passionate team work. The result is out there.

  • Ritesh

    This are very convincing oints – good analysis. I would like to ask one question, who would you credit the success of iPhone to?

    • In my opinion the credit goes to apples R&D department, it’s a result of efficient product design, emphasis on usability, efficient interface design and product scalability,no doubt that optimization of technology has been Apple’s core competency. Users do not hesitate to by good products, even if it mean paying a premium, I am a user of the iPhone myself, and honestly still floored by it’s capabilities and scalable architecture. Good design can seldom be narrowed down to one individual, it’s usually a case of a passionate team work. The result is out there.

  • Lost

    I’m not a fan of Macs but I’m going to buy myself an iphone soon!

    • good product, worth the buy. I myself use the iPhone, I can vouch for this purchase 🙂

  • Lost

    I’m not a fan of Macs but I’m going to buy myself an iphone soon!

    • good product, worth the buy. I myself use the iPhone, I can vouch for this purchase 🙂

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  • Amal Talaro

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  • Spueler@yahoo.com

    Super-Duper site! I’m loving it!! Will occur back again – taking you feeds also, Gives thanks.

  • Spueler@yahoo.com

    Super-Duper site! I’m loving it!! Will occur back again – taking you feeds also, Gives thanks.

  • Thanks for your feedback Anand.
    Regards,
    Jonah.

  • Jack Kowalik

    I’m currently a student 17 years old and am doing an EPQ, to help with my University application for 2011, on ‘How Apple has become so successful through marketing’

    I have obviously realised that this is a key area to Apples success and was wondering if anyone would be able to give me some information, or point me in the right direction for getting information as I am finding it rather difficult to gain the information I require?

    Thanks
    Jack Kowalik

  • annuaire généraliste gratuit

    Informative and interesting post!!!keep it up..

  • The9gman

    the key to apples success is the operating systems. There is no master registry system that can be infected by viruses. Back in the day MS DOS was packet based like apple. But the government wanted a system where they could check up on their employees and american citizens. Bill Gates knew this was major bucks in government contracts, so the creation and implementation of the first big registry file, windows 95, and it went from there. Bill also had the best business software back then with word,excel, power point and access. Now there is free ware, open office org, basically does what the average joe needs it to, plus apple also came out with some killer apps. The playing table has been leveled and people are sick and tired of antivirus software. This leaves Apple on the winning edge

  • Pingback: Lessons from Apple | Morningstar Communications()

  • Apple has earned the reputation as one of the most creative, forward-thinking and successful companies in the world.They are admired by both their competitors and the public.Their success has been based on their unparalleled innovation; creating products for their fiercely loyal customers who expect Apple to anticipate the market and anticipate their needs. Thanks